While the winter season doesn’t have a huge effect on an indoor trade show, adding a few seasonal touches to your booth design can make a big impact. From team apparel to seasonal giveaways, these are the winter trade show supplies to stock up on for a successful event.
1. Team Apparel for Winter
In most parts of the country, winter means there’s a definite chill in the air. That’s why the best apparel for a winter trade show depends on the climate and location. If you’re traveling somewhere with ice and snow, it’s a good opportunity to outfit your team with branded scarves, hats and gloves. In addition to looking great, team apparel can boost morale and make individuals feel like part of a team.
For any climate, winter is an appropriate time to choose light layers for your branded apparel or uniforms. This includes crowd-favorite garments such as half zips, vests and sherpa jackets. Don’t forget to consult with a designer for the perfect customization for your items, as custom apparel makes your team look polished and professional. Well-placed embroidery looks especially good on cold weather gear.
2. Cozy Winter Lighting & Décor
Trade show lighting can be harsh (hello, blinding fluorescents). While you can’t control the overhead lighting in a convention center, adding small lighting touches (such as lamps with warm-toned bulbs) can set the stage for a cozier display. This will make your booth more welcoming and inviting to attendees, especially during the chilly winter months.
When preparing your winter trade show supplies, add lamps or even twinkle lights depending on what’s appropriate for your business or the type of event for a warm touch.
Want to go even further and embrace the winter season? Depending on your personal preferences or branding, you can also add seasonal décor of some kind (such as festive greenery or ornaments) to your trade display during the winter months. Whatever you decide, keep it professional and not too busy. When in doubt, simple is better as not to distract from the product or service you’re selling.
3. Seasonal Giveaways
During the winter months, your audience might not be as interested in classic giveaway items such as T-shirts, koozies and sunglasses. Choose winter-focused items instead such as thermoses, beanies, hand warmers, gloves, packages of hot chocolate, coffee or tea and sweatshirts.
Not sure which winter trade show items will win over the crowd? Ask your team what they would most like to receive when attending this event. This can help you casually “focus group” which items will be most popular and therefore the best use of your marketing dollars. Bringing fun, winter-themed items can be an especially effective strategy if the event is held in a colder climate.
Find Winter Trade Show Supplies at Full Press Apparel
When making plans and gathering winter trade show supplies, it’s important to consider the impression you want to make on your audience. Do you want to seem cool and hip, professional and polished or exciting and innovative? Use these qualities to choose your displays, signage, promo items and other decorations. Designing your booth and choosing promotional items based on the season can really make your brand stand out among the rest. It’s a way to go the extra mile and show off who you are, year-round, as a business or organization.
Ready to plan your next big event? Full Press Apparel has a diverse catalog of apparel and promotional items and a dedicated team to guide you through the ordering and personalization process. Give us a call to discuss your upcoming winter trade show or other event and we will get the ball rolling.
