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Conference Swag Ideas for Your Next Event

Conference Swag Ideas for Your Next Event

It’s summer, which means conference season is upon us! When is the last time you reconsidered or revamped your promotional products? Are they having the impact you want based on the financial investment you’re making?

Promotional Products for Outdoor Events

Promotional Products for Outdoor Events

The days are getting longer, the sun is shining, and your target audience is – you guessed it – spending more time outside. During the warm summer months, outdoor events such as music festivals are hot (pun intended) commodities. This is important to keep in mind when creating your promotional strategy.

Understanding Color Theory

Understanding Color Theory

For centuries, artists and designers have used color to influence emotions and decision-making. From a striking black and white checkerboard to the soothing colors of a watercolor painting, color can make us feel excited, happy or calm. It can capture our attention and encourage us to give something a second look. It’s also a vital part of branding for any business.

Make the Most of Your Brand Colors with Color Collections

Make the Most of Your Brand Colors with Color Collections

Think about the most iconic brand colors you know – the red and yellow of the McDonalds arch, the green on the Starbucks cup, the red and white Target bullseye. When it comes to branding and brand reputation, color is everything. Are you making the most of your brand’s colors? Do you use them in your marketing, promotional materials and around the office?