When it comes to employee apparel, it can be difficult to find items that work for everyone. Whether it’s sizing, different working conditions or just personal preference, it’s likely that different members of your team will want different options. Setting up an online employee apparel store is a great way to offer various options to your team while still maintaining control over your brand’s image.

An employee apparel store is an online storefront that allows your team members to directly order items you have pre-selected for purchase. Depending on your team size, budget needs and other factors, you have complete control over which items your virtual “store” includes. Those items are then shipped directly to you and your employees.

Not sure whether setting up an employee apparel store is right for your business? Here are four ways that having an online storefront can benefit you and your team.

1. Flexibility

Creating an employee apparel store gives your team something valuable: options. It allows individuals to dress according to their personal style and preferences while still maintaining the overall look you want for your company. Additionally, an online store is much easier for your employees to access compared to traditional methods. It’s more convenient to go to an online storefront versus having to choose apparel items when the order form is being passed around the office.

2. Cohesiveness

It’s important for your company or brand to have a cohesive image. With an employee apparel store, you can choose the colors and styles you want in advance to make sure everyone is on the same page. This gives you far better control over your brand’s image, which is an important part of managing your professional reputation. Chances are, your team doesn’t stay in the office all day – they’re out in the community, meeting with customers and representing your company. An employee apparel store makes sure they look good while doing so.

3. Convenience

As a business owner, you have a million things on your to-do list. Setting up an employee apparel store can take one of those things off you plate. Instead of tracking orders through a spreadsheet or, even worse, various emails, employee orders are all managed through an online storefront. You can set it up and then forget about it. It’s more convenient for your employees to navigate, as well, as they can quickly and easily browse all the available styles and options.

4. Special Perks

As one more bonus, having an online employee apparel store allows you to set up extra incentives and promotions as a benefit to your employees. A few options include:

  • Limited edition holiday items. Employees will love the option to choose specialty items that are designed for a specific time of year, such as sunglasses for summer or a Christmas-themed hat for the holidays.
  • Pop-up shops. Don’t have the need for a year-long employee apparel store? You can set up a pop-up shop that’s available to employees for a limited time only.
  • Milestone items. Adding milestone items to your company store is an easy way to reward your employees when they reach certain anniversaries or goals.
  • Specialized campaigns. Are you planning a healthy living initiative for your team? Or looking to hold safety training events? An online storefront is a great place to offer specialized apparel or other items for internal events.
  • Onboarding. Show new team members some love by making the onboarding process as easy as possible. An online storefront makes it easy for new employees to browse and select the apparel they’ll need for the job.

Whether you have five employees or 500, a virtual storefront is customizable to your particular needs. Save time, money and frustration by setting up a store that includes everything your employees need to dress for success at your company. Full Press Apparel is here to make setting up your employee apparel store as easy as possible so you can deliver high-quality, personalized apparel items to your entire team.

To get started, simply fill out this form to let us know what types of items you’re looking for, and a member of our expert team will help you get your virtual storefront up and running.