Picture this: The year is 1997. Men in Black is the No. 1 movie of the year. A few popular songs include “Candle in the Wind,” “Wannabe” and “MMMBop.” The first Harry Potter book was just released, and the Lion King is making its premiere on Broadway. The world is mourning the tragic loss of Princess Diana.
While these important cultural moments might be easy to recall for most, it’s not as easy to remember the branding and design styles that made the year 1997 unique. You’ll find, however, that a lot of the vintage branding trends we’re seeing in 2022 can be traced all the way back to the 1990s.
From monochrome styles to plush fabrics, here are a few design and branding trends that have come full-circle since 1997.
Matching Sets
In 1997, a stylish tracksuit was all the rage. From big-name celebrities on the red carpet to shoppers at your local mall, it was a look that oozed effortless cool. Today, although we don’t usually refer to them as tracksuits, the look of a matching athletic set is certainly back in style.
Comfortable sweat sets in cotton or polyester can be dressed up or down, and come in every color of the rainbow. Offering a matching set, instead of just a sweatshirt, is a great way to incorporate vintage branding. Try this simple black sweatshirt and shorts combo to incorporate ‘90s trends into your custom apparel.
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Luxurious Velvet
From dresses to tracksuits and everything in-between, velvet and velour fabrics were a hot ticket item in 1997. The trend also appeared when it came to hats (bucket hat, anyone?), shoes and bags. Today, velvet is making a comeback, which makes it a great choice when going for a vintage branding look.
Everything is available in velvet these days, such as headbands, scrunchies, tops, pants and dresses. Looking to incorporate velvet into your branding items? Start small with these simple, stylish pouches that can be customized with your brand name or logo for the perfect throwback look. View Products
Funky Fonts
Times New Roman, who? In 1997, a few of the most popular fonts included the sassy Harlow Solid and the soft, friendly VAG Rounded Bold. These fonts are fun, eye-catching and show the unique flair that characterized the style of the 1990s.
Today, using bold or old-school looking fonts on your personalized items instead of simple ones is a great way to use vintage branding for a fresh look. Try one of these fonts (or something similar) on a simple customized item, such as a tumbler, to make your items stand out. View Products
Whether you choose funky fonts or velvet fabrics, the trends of 1997 can be seen everywhere in 2022. Using these fun styles is the perfect way to incorporate vintage branding into your custom apparel items and stay on trend in this year.
Celebrating 25 Years
Why are we such big fans of the year 1997 in particular? It’s the year we first opened our doors! Full Press Apparel was founded in 1997, and this year we are celebrating 25 years of being Tallahassee’s premier visual brander, creating custom screen-printed and embroidered apparel, promotional gifts and graphic design services.
If you’re interested in ordering custom apparel, our expert team is here to guide you through every step of the process. Give us a call today at (850) 222 -1003 or contact us online to get started!
