The days are getting longer, the sun is shining and your target audience is – you guessed it – spending more time outside. During the warm summer months, outdoor events such as music festivals are hot (pun intended) commodities. This is important to keep in mind when planning your promotional strategy. From concerts to sporting events and even team-building retreats, creating promotional products for outdoor events is a great way to gain exposure for your brand. Here’s some product inspiration that will have you packing your bags for the next big outdoor event – just don’t forget the sunscreen.
Music Festivals
Believe it or not, music festivals aren’t just for fun-loving college students anymore. They can range anywhere from small, community events to large-scale productions. For brands, participating in one, whether through sponsorship or just being present, is a great way to demonstrate commitment to your community. Sound good? Here are a few promotional items that will have your audience cheering for an encore.
Portable Folding Chair with Storage Pouch – Everyone needs a spot to rest in the sweltering summer sun, especially when dancing the night away. These clever folding chairs come with a storage pouch, making them easy to transport from stage to stage (or just from the car to the venue). Add your brand logo for great exposure all event long.
Foam Ear Plug Set with Case – Enjoying a concert to the fullest without hearing damage? Your audience really can have the best of both worlds when you hand out these compact earplugs. This is a smart low-budget option that can really make an impact without creating too big of a dent in your advertising budget.
Insect Repellent Pen Sprayer – With this item, you can provide something most concert attendees need but few remember to pack. Each insect-repellent spray can be customized with your brand colors, so recipients know who to thank for their lack of mosquito bites (you’re welcome).
Team Building Events
Did HR decide that your team needs a little old-fashioned bonding time? It’s time to hit the ropes course (oof.) Don’t write this weekend off quite yet, however. For a company or organization, a team-building event or retreat is a great time to provide branded items and apparel. Not only does it show your appreciation for the work your team does every day – it gives each employee a sense of pride and belonging for being part of the team. Here are a few product picks that everyone will love.
Bella+Canvas® Unisex 3/4 Sleeve Baseball Tee – Nothing says “part of the team” like a classic baseball T-shirt. This unisex tee is a great choice for every member of your staff and is made of a blend of polyester and ring-spun cotton.
Bainbridge Key Ring – Promotional products for outdoor events don’t need to be expensive or elaborate – take these key chains for example. Each team member who uses one will represent your organization every time they reach for their keys.
Poolside Fun Budget Kit – Does your office’s team building event take you near a lake or the beach? Everyone will appreciate these handy kits that come with sunglasses and a outdoor supplies.
Sporting Events
Outdoor sports bring big crowds, which means you should bring your promotional A-game. From tailgating to equestrian events, most sporting events are great opportunities to distribute promotional items. The key is to select items for your specific audience and what they might need. Here are some easy ideas to get you started.
Slim N Slender Misting Fan – Does the summer heat have the crowd feeling down? Good thing you have these handy misting fans. Each one holds enough water for 300 sprays, which means they’ll stay cool and comfortable all afternoon long.
SunFun Connect Broad Spectrum SPF 30 Sunscreen Lotion Bottle – If you want to send the message that your brand is fun and carefree but still responsible and smart – say no more. You need sunscreen. These branded bottles each come with a key chain loop and are delightfully vanilla-scented.
22 Oz. Wilderness Sports Bottle – You also can’t have fun in the sun without hydration, which is why these basic water bottles are a universal crowd pleaser.
Reach the Right Audience with Full Press Apparel
Whatever promotional products for outdoor events you choose, it’s vital to choose the ones that will serve your audience best. Handing out thoughtful promotional items that hold actual value can establish your reputation in the community. And creating items they will save and re-use in the future is one of the best ways to make your brand name memorable.
Need help creating promotional products that stick? Let Full Press Apparel be your guide. Click here or call (850) 222-1003 today to get a quote.
