Think of the most iconic brand colors you know – the red and yellow of the McDonalds arch, the green on the Starbucks cup, the red and white Target bullseye. When it comes to branding and brand reputation, color is everything. Are you making the most of your brand’s colors? Do you use them in your marketing, promotional materials and around the office?
Powerful branding happens when you go one step beyond just having a great logo. Use your brand’s color palette to set yourself apart. Make yourself recognizable. Creating a color-themed collection of branded items is an easy way to do this, and you don’t even have to stick with just the one or two colors in your brand.
Every item doesn’t have to be an exact match – your exact shade of red, for instance – to reinforce your brand if the color is close enough. You can offer promotional products to your employees, set up an online store, give promotional gifts at events, create gift boxes or even just design on-brand office supplies for your team. Ready to dive in and create your collection? Here’s some colorful inspiration featuring four brand colors to get you started.
Sage Green
Is it easy being green at your organization? Sage green is a trendy color right now, especially for apparel, home décor and, of course, promotional products. This example collection would work well for distribution at a conference or as a fun incentive/reward for your team.
Colorful Product Picks:
.5 oz Nail Polish – Everyday Collection: These green nail polishes may be an unusual choice for promotional products, but they can help you stand apart from the crowd. As a bonus, each bottle and cap are made from 100% recycled materials.
Tecumseh Heather Backpack: Have your client’s backs with these great polyester backpacks. Each one comes with a zippered pocket and plenty of storage room.
Independent Trading Co. Women’s Lightweight Cropped Crew: Sage looks great on just about everyone, and these polyester/cotton blend tops will prove it.
Pink
Don’t underestimate pink. While it may have once been considered just a “girly” color, today’s brands are recognizing its universal appeal – and ability to make a big impression. Consider this collection of products for a swag bag at a company retreat.
Colorful Product Picks:
22 oz. Havasu Tritan™ Double Wall Tumbler by Igloo: Tumblers are an easy favorite when it comes to promotional items, and these from Igloo will let your brand logo shine.
Cube Lip Moisturizer: Is the event getting a little dry? Turn things around with these fun pink lip balms.
Econo Silicone Mobile Device Pocket: For anyone on the go, these pockets that attach to the back of their phone are a lifesaver for holding credit cards and ID. It’s a cost-effective and stylish way to show off your pink branding.
Grey and Yellow
Grey and yellow are fantastic brand colors, perhaps even the best – but we might be a little bit biased. The products in this collection would look great in an online store for any organization.
Colorful Product Picks:
Core 365® Journal and Pen combo: Sleek, pretty and practical, this grey journal and pen set is a win-win-win.
PromoSpinner® Turbo-Boost: Slow down the stress with this little yellow fidget-spinner. It’s a fun game and a stress reliever in one.
The Chelsea Brief Case- Gray Heather: Does your team travel frequently? These gray briefcases can fit a laptop and additional items for working easily on the move.
Dream in Color with Full Press Apparel
Ready to use color to create a brand that people will recognize and remember? Work with Full Press Apparel’s designers to curate your branded color collection. We can guide you through the process of designing your items, placing the order, setting up an online store or even shipping the products to their final destination. Click here to chat with our team today – we’d love to work with you.
