From T-shirts to coffee mugs, there’s no doubt that branded promotional products are popular – but do they work? Can they actually make an impact on your target audience and increase brand recognition?
The answer is yes – but you don’t just have to take our word for it. Here’s a breakdown of how promotional products work to build recognition for your brand and, ultimately, increase business.
They build customer loyalty.
Who doesn’t love receiving a gift? Part of the appeal of promotional items is how popular they are with consumers.
According to HuffPost, 83 percent of people enjoy receiving a promotional product with an advertising message. It makes sense – unlike traditional advertising, you are not asking the consumer to take any specific action. It’s much easier to accept an item than it is to visit someone’s website or storefront. Giving a free gift, no strings attached, puts you in a positive light and builds positive brand recognition.
They leave a lasting impression.
A typical consumer keeps a promotional item for an average of one year. That’s an entire year of having your brand name in someone’s home, car or office. Think of that compared to how long the average consumer keeps a newspaper or magazine containing your print ad before throwing it out.
And it’s not just the promotional items that stick around – your brand name does, too. 89 percent of people who have received a promotional item in the past two years can recall the name of the company associated with it, according to HuffPost.
They’re a walking billboard for your business.
Many popular promotional items, such as T-shirts and umbrellas, are meant to be worn or used in public. That means every time a consumer wears your branded item, you are getting dozens (if not hundreds) of impressions per day.
According to the Advertising Specialty Institute, a piece of branded outerwear generates an average of 6,100 impressions in its lifetime, with hats and T-shirts also pulling high numbers.
They’re affordable.
Launching a large-scale marketing campaign to create brand recognition can be costly, particularly for a small business. With promotional products, you can choose the products and quantity that fit within your budget.
You also have a solid guarantee on return. According to this study, promotional products bring an equal return on investment (or ROI) to television and print marketing, and a better ROI than radio and outdoor advertising.
They can be industry-specific.
One of the benefits of promotional products is that they can be made specific to your industry. For instance, if you run a wine tasting room, your consumers might love a branded wine stopper. If you’re promoting a fitness studio, a shaker cup will likely be a big hit. The more customized your items are to your target audience, the more your audience will use them.
When choosing promotional products, make sure they stay on brand with your core values and message. You want the items to represent who you are and what you have to offer.
Ready to get started?
In an increasingly crowded market, it’s important for your marketing efforts to stand out amongst competitors. Promotional items provide something tangible in a largely digital world, and this appeals to consumers now more than ever. According to the Advertising Specialty Institute, consumers under the age of 55 actually prefer promotional products to traditional mediums, including newspapers, magazines, television and internet campaigns.
Interested in building brand recognition with promotional products, but not sure where to start? Full Press Apparel can help! Our expert team is here to guide you every step of the way, from first inquiries to final shipping.
Call us today at (850) 222-1003 to get started!
