It’s true that every company has a story – but not every company uses that story to stand out from the competition. Thoughtfully branded apparel is one great way to do it.
Having a well-defined story, one you can share with the world is priceless. It can showcase your brand through visual storytelling, as well as building customer loyalty. It sets you apart from the countless other companies you are fighting for the same customers.
Ready to make your company branding uniquely yours? Here’s how you find and share your brand story and then make the most of it through custom apparel.
What’s Your Story?
To share your brand story in a meaningful way, you first need to define who you are as a brand, company or organization. Consider these questions:
- What are your values and purpose?
- What audiences are you serving?
- Who is on your team?
- What really matters to you?
Take time to organize your thoughts, brainstorm with your team and reflect on your history. Get as many voices involved as possible, from leadership to your newest employee. Write everything down and look for common themes and ideas. Defining these will give you a much better picture of what exactly you’re trying to represent.
Show, Don’t Tell
Now it’s time to take these concepts and transform them into something visual. You can use color, font, design and imagery to represent who you are on a more meaningful level and evoke emotion in your customers. Make sure that it’s authentic to who you are as a brand. If you don’t believe it’s true, neither will your audience.
Pro tip: Working with a designer can help bring your concepts to life. In addition to defining your brand colors and messaging, you’ll want different versions of your logo and other imagery to serve different purposes. Hiring a graphic designer costs money upfront but it is well worth the amount of time saved (not to mention a better quality of work).
Hot Off the Presses
Next, it’s time for the fun part. You get to take your dynamic new visual branding and apply it to custom promotional apparel and specialty items. The possibilities are endless, from T-shirts and tote bags to stickers, hats and socks. This is another opportunity to work with a designer who can help you best show off your logo and other brand messaging.
When investing in custom promotional apparel, it’s important to think of the cost in terms of long-term exposure. You aren’t just investing your money in X number of T-shirts. You’re investing in long-term brand loyalty, ongoing exposure and a boost in your reputation. Consider not just which apparel products you want, but how you want to use them.
Leveraging Your Brand Power
To get the most out of your custom promotional apparel, think about how you are going to get it out into the world. How are you going to use these pieces to not just get your name out there, but share your story with your desired audience?
You could:
- Gift products to employees who will serve as brand ambassadors in the community. They’re the ones who are going to be most passionate about your brand and can share authentically from their own experiences.
- Implement exciting social media campaigns with giveaways for your most popular products. This is a great way to grow your audience or boost engagement online.
- Distribute the products at a community event, such as a local flea market, film festival or neighborhood block party.
No matter how you choose to get your products into the hands of future customers, starting with great branding ensures these products will have lasting value in the eyes of your customers. The more they value and use your products, the more impact your branding will have on your reputation in the community – and as a result, your sales.
Elevate Your Brand Power with Full Press Apparel
Don’t just print your name on a T-shirt – tell a story. Our team at Full Press Apparel has decades of experience creating products that allow a brand’s story to shine. We can help you imagine – or reimagine – your visual branding in a way that feels true to you while staying on trend and drawing in new customers.
Chat with a team member today to learn more.
