Believe it or not, spring conference season is just around the corner. Some events are being changed to a virtual format at the last minute, which can make promotion more challenging. One of the best ways to get attendees excited about your event, in-person or virtual, is by providing the opportunity to gear up in advance. It can feel overwhelming, however, to think about choosing apparel, managing inventory and delivering all of those orders. Thankfully, there’s an easier way.
If you want to provide conference gear for your next big event, here are three reasons why you should consider setting up an online store.
1. Offers endless options for customization.
When creating conference gear, you can put your logo on just about anything. Using an online apparel store allows you to select the items you feel best represent your brand from a huge variety of options. Is your audience interested in items that are sporty and athletic, or trendy? Professional and sleek or more laid back? From fleece jackets to slouchy-fit tees, you can select the styles, colors and brands for each item.
Event attendees are more likely to gear up for your event if they have the option to choose something they really love. That’s why conference gear shouldn’t be limited to generic, one-size fits all T-Shirts. (If you need some help designing the perfect items for your event, Full Press Apparel’s expert team can help you make it happen at no extra cost).
2. Builds anticipation for your event.
Promoting an online store is a great way to get people excited about your event. Whether they registered months ago or are still deciding whether to attend, promoting the gear you’re offering is an effective way to catch someone’s eye. You can promote your online store through email blasts, social media or your website in advance of the event.
Need to remind people about registration? Promoting conference gear is an easy way to do it. Virtual conferences provide more flexibility when it comes to last-minute registration, so you might find that potential attendees are putting off registering even when they plan to attend. Try offering store discounts to people who pre-register for your event before a certain date.
3. Makes the process easy.
If you’ve always wanted to offer a bigger selection of conference gear but have worried about managing online orders and inventory, an online store might be the perfect solution. With an online store, all you have to do it set it up. Once it’s up and running, Full Press Apparel can handle orders, process payment and even ship items directly to your customers for you.
Want to offer an in-person option at your event as well? You can keep the online store running during (or after) the event itself. Whether you order enough inventory to sell in-person or keep it all online, your store can stay active for as long as you’d like. Conference attendees who are experiencing FOMO will still have a chance to place their orders after the fact.
If your conference will be held virtually, an online store for conference gear is even more of a no-brainer. Providing branded items for a virtual event allows attendees to feel like part of the action, and gives something for them to share on social media. Choose items that are particularly suited to an online event, such as comfy sweatpants, handy technology or a cozy blanket.
Offering great conference gear to your event attendees shouldn’t be a massive headache. At Full Press Apparel, we make the process easy so you can set up your store and forget about it.
Whether you want to offer a few key items or an entire catalog of conference gear, we can help you find (or design) exactly what you’re looking for. Click here to get in touch with our team to get started today.
