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Understanding Color Theory
For centuries, artists and designers have used color to influence emotions and decision-making. From a striking black and white checkerboard to the soothing colors of a watercolor painting, color can make us feel excited, happy or calm. It can capture our attention and encourage us to give something a second look. It’s also a vital part of branding for any business.
Make the Most of Your Brand Colors with Color Collections
Think about the most iconic brand colors you know – the red and yellow of the McDonalds arch, the green on the Starbucks cup, the red and white Target bullseye. When it comes to branding and brand reputation, color is everything. Are you making the most of your brand’s colors? Do you use them in your marketing, promotional materials and around the office?
Customized Promotional Products: Ready-to-Go Kits
Want to make a big impression on a reasonable budget? Creating custom kits is a great option for distributing customized promotional products. With the right plan and a little help, you get to impress clients, customers and employees without extra stress (or breaking the bank).
3 Shades of Color Inspiration for 2023
Looking for some new color inspiration to step up your branded products this spring? Our friends over at S&S Activewear have created three beautiful palettes for your consideration. Inspired by current runway trends, these carefully selected colors point to what...
10 Best Self Care and Mental Health Products for 2023
In 2023, many consumers are drawn to brands that recognize and highlight the importance of mental health. Choosing promotional products related to wellness is a good way to give consumers something of real value to them – and something that will reflect your values as a brand.
Health, Wellness and Workout Wear for 2023
The year 2023 is here, which means almost everyone is making resolutions. Many of your clients and customers likely have wellness on the brain this month, whether that’s physical, mental or spiritual health. Meet your target audience right where they’re at by offering the perfect health and wellness items to start their new year on the right foot.
How to Create a Logo: 7 Tips You Need to Know
Are you planning to order new custom apparel for your business, organization, or school this year? Adding embroidery, screen printing or other form of decoration is a simple and cost-effective way to look professional and stylish. There is one catch, however – you...
6 Products Inspired by the 2023 Color of the Year
Each December the Pantone Color Institute makes an exciting announcement: the Color of the Year. The 2023 Color of the Year was announced on December 1: PANTONE 18-1750 Viva Magenta. According to their color experts, this color “welcomes anyone and everyone with the same verve for life and rebellious spirit.”
5 Bestselling Styles from T-Shirt Brands
A great T-shirt design is only as good as the material it’s printed on. If you create a popular design, but then print it on a scratchy, uncomfortable T-shirt, your audience won’t want to wear it. That’s why it’s important to choose the right T-shirt style for your...
6 Alternatives to Basic Promotional Tote Bags
Tote bags are a promotional item staple. Most consumers have received at least one, whether at a conference, the grand opening of a grocery store or as an incentive for charitable giving. Classic tote bags are popular for a reason, but don’t be afraid to change things up.
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