Think of your favorite T-shirt, the one that is softest and most comfortable. Maybe it’s from your favorite band and reminds you of the best concert ever, or from your favorite coffee shop or brewery that’s been through countless washes. Chances are, if you check the tag, it’s Comfort Colors®. Known for its rich, lived-in hues and garment-dyed softness, Comfort Colors has become the preferred choice for business branding and merchandise. As experts in branded apparel, the Full Press team often recommends Comfort Colors for clients who want both softness and durability that lasts through repeated wear and washes. 

Choosing Branded Apparel

Branded apparel has become more than just merchandise; it’s a statement about a company’s quality and identity. When choosing apparel for branding, businesses often struggle to balance quality, comfort and cost. The internet is full of mixed reviews, but the Full Press Apparel team brings expert insight to this process, helping clients choose apparel that strengthens brand recognition and customer loyalty.

The Full Press Perspective: Why We Love Comfort Colors

Comfort Colors has surged in popularity for its lived-in feel and vintage aesthetic that resonates with modern audiences. As businesses invest more in merchandise that customers actually wear, brands like Comfort Colors become powerful tools for building loyalty and recognition. If you’re looking for comfort and longevity, the kind of T-shirts customers will want to wear again and again, Full Press Apparel often recommends Comfort Colors.

What Makes Comfort Colors the Perfect Fit

Comfort Colors has been around for more than 45 years and perfected the weathered hues of its apparel. What makes them unique?

Comfort Colors®: Brand Highlight | Full Press Apparel

Comfort Colors also holds ink beautifully for screen printing and tends to run true to size, making it an easy choice for consistent, high-quality results. Comfort Colors gives your customer the cozy, lived-in feel of their favorite comfy T-shirt from the moment they put it on.

Top Comfort Colors Picks from the Full Press Team

Whether you’re looking for sweatshirts, T-shirts or long-sleeve tees, Comfort Colors has you covered. Here are some top picks from the Full Press team that will take your brand’s merchandise to the next level.

Comfort Colors®: Brand Highlight | Full Press Apparel

Lightweight Adult Hooded Sweatshirt 

Julia Hernandez , Senior Account Manager 

This comfortable sweatshirt comes in 11 colors with Comfort Colors’ signature vintage feel. With almost no shrinkage, this sweatshirt can be worn time and again.

Heavyweight Adult Long Sleeve T-shirt 

John Boles, Account Manager 

For those balmy fall days when a sweatshirt is too much but a T-shirt is too little, this heavyweight long-sleeve T-shirt hits just right. Available in 50 colors, this customizable shirt offers ultimate comfort and durability. 

Comfort Colors®: Brand Highlight | Full Press Apparel
Comfort Colors®: Brand Highlight | Full Press Apparel

Heavyweight Adult Tee 

Jennah Chatham, Business Manager 

This heavyweight T-shirt option is perfect for a brand as it leaves a hued blank canvas on both sides of the tee. Comfortable, long-lasting, and available in 66 colors, this tee is an excellent choice for any brand to merchandise.  

Heavyweight Adult Pocket T-shirt 

Mickey Phillips, Account Manager 

Everyone’s favorite Comfort Colors T-shirt comes with a durable pocket and in 58 color options. This unisex option offers ultimate comfort and a soft-worn color that will never fade. 

Comfort Colors®: Brand Highlight | Full Press Apparel
Comfort Colors®: Brand Highlight | Full Press Apparel

Work with the Experts

Choosing the right apparel brand for your branded merchandise can be overwhelming. Our team loves working with brands like Comfort Colors because their quality and consistency make it easy to bring your creative vision to life. With a production team with more than 25 years of experience, Full Press Apparel can help you turn your brand’s merchandising dreams into a reality.  

Full Press Apparel helps businesses, schools and any other organizations navigate the complexities of branded apparel. Our team understands how fabrics and printing techniques interact to create products people want to wear. From selecting the right fabric to executing the perfectly positioned print, we’ve guided clients through projects of every size and style.   

Want to skip the stress of designing the perfect T-shirt? From small projects to big orders, Full Press Apparel is backed by decades of experience and commitment to getting it just right. Whether you have a design to tweak or you’re starting from scratch, one of our designers will work with you to create magic.    

Call or send us a message today to discuss your big dreams for your organization or brand and how we can make them happen.