Because of its high visibility, the Summer and Winter games have become a platform for showcasing athleisure fashion. From athletic wear to traditional dress, there is no denying that new fashion trends are born from this international event. As one of the most-watched sporting events globally, television viewership of this athletic showcase is in the billions, and millions travel to the host city to see the games live.
Athleisure Takes the Podium
Competitors often become fashion icons because of their talent, success and media visibility. These high-performing athletes require the most innovative and advanced athletic wear for a myriad of reasons including performance enhancement, comfort and injury prevention. Fortunately, athletes and non-athletes alike benefit from the crossover of these trends into the athleisure wear market. Athleisure wear is a style of clothing designed for athletic activities but also worn in casual settings. It combines comfort, functionality and fashion, making it easy to transition from the gym to everyday wear like a champ.
Let’s look at some athleisure trends that will make the wearer look and feel their personal best.
Retro Revival
Fortunately for fashionistas who also love comfort, tracksuits and windbreakers are all the rage. These vintage-inspired styles are a blast from the Games of the past.
Menswear
Womenswear
Bold & Colorful
Out with the muted and in with the bold! This trend is inspired by the bold colors and eye-catching prints of national team uniforms.
Menswear
Womenswear
Tech-Enhanced Fabrics
Smart textiles that are breathable and regulate body temperature increase performance and comfort. We like these items for staying cool and on trend all day long.
Menswear
Womenswear
Sustainable Sportswear
With a growing emphasis on sustainability, many brands are focusing on eco-friendly materials and ethical production practices. Recycled fabrics and organic materials like bamboo have gained popularity. Our favorite products in this category are:
Menswear
Womenswear
Embrace the Athleisure Evolution
Fashion trends influenced by the Games will last long after the closing ceremony. Full Press Apparel will help channel your inner athlete into trendy, comfortable and versatile apparel featuring your brand. Our staff is always ready to help you look and feel your personal best. Visit our website or call (850) 222-1003> to speak with one of our winning team members today.
