Conference season is upon us, and attendees are excited about the engaging speakers and the upscale hotels, right? Well, as any seasoned conference-goer knows, the most important part of the experience is the giveaways or the Stuff… We… All… Get, also referred to as SWAG. With all the overwhelming SWAG choices, which giveaways are attendees looking to snatch up in 2024?
First Things First: Why Invest in Conference Giveaways?
In a crowded exhibit hall, countless brands are vying for attention. It is vital for your brand to stand out and leave a lasting impression. Conference SWAG and branded giveaways will keep your business in the minds of the attendees long after the event is over. In fact, according to the Advertising Specialty Institute, most people hold onto promotional products for an average of eight months. In that same study, researchers also found that 63% of respondents pass on their conference giveaway products once they are done using them and 85% of consumers remember the brands who gave them SWAG. Now that’s longevity!
Here are some great giveaways to fit your brand’s needs and create a buzz among conference attendees.
Reusable Water Bottles: For the Eco-Conscious Consumer
Because many consumers are seeking environmentally friendly products, branded reusable water bottles are popular giveaways. They’re practical, eco-friendly and attendees can use them long after the event. Sleek stainless-steel tumblers offer more than just a vessel for your favorite beverage —they’re a statement of your commitment to both quality and environmental stewardship.
Here’s what we responsibly recommend:
- Handled Stainless Steel Water Bottle: This 18-ounce stainless steel water bottle is a durable, eco-friendly container designed for carrying hot or cold beverages.
- Condensation Free Bottle: With double wall vacuum insulation, this 17-ounce bottle features a sleek, cylindrical shape with a tight-sealing cap and is insulated to keep drinks hot or cold.
Tasty Treats: For the Snackers
Everyone loves snacks, especially when they’re looking for something quick to eat. Easy to carry snack food is perfect for conference attendees to graze on between (and during) sessions, and to share with all the new friends and industry connections they make.
Here’s what is making our mouth water:
- Jelly-Belly® Candy Cocktail Inspired Box: There’s no need to wait for happy hour to start with this set of 10 jelly bean flavors such as Pina Colada and Strawberry Daquiri.
- Shortbread Cookies: Sweet, buttery cookies. What else is there to say? Your logo featured on this treat will say it all!
- Gourmet Popcorn Mix: A delicious snack pack of white, cheese and caramel corn. A yummy trio of sweet and salty.
No Strings Attached: For the Techie
Because of their high perceived value and wide appeal, technology items are sought after. With the “cool factor” combined with their practicality, these are effective tools for brand promotion and customer engagement.
Here is what all the techies (and wanna-be techies) are sporting:
- Wireless Phone Charging Pad: As more devices become compatible with wireless charging, branded cordless charging pads are increasing in popularity. These convenient, puck-shaped devices could literally save the day when a phone loses power. Who wouldn’t want to be remembered as a superhero?
- Tech Organizer: A zippered storage case is the ultimate tool to wrangle all those loose accessories that fall to the bottom of bags, backpacks, and purses. With multiple pockets and bands, this case nicely arranges flash drives, cables, chargers and more.
- Pop Sockets®: Versatile and just plain fun to play with, Pop Sockets® easily attach to the back of a phone or tablet, and provide a secure grip for easier texting, calling and selfie-taking.
Swag in a Bag: For the Show-Off
Your target audience is going to be picking up countless SWAG from competitors. Why not give them a place to put it? Tote bags made from recycled materials are trendy and they’re practical for carrying SWAG. If you’re looking for branded accessories, tote bags are an easy choice. Customers will be carrying your brand everywhere they go.
Here are the best bags for the SWAG:
- Pop Goes the Logo: Your brand will stand out with this unique spin on a traditional canvas bag. The vibrant pattern pops once exposed to sunlight or UV light, ensuring that this magic bag will be the talk of the exhibit hall.
- All-in-One Carrier: Featuring a spacious main compartment, this tote is sturdy, versatile and eco-friendly. The durability of this tote ensures that your brand stays visible after the conference ends.
Stand out with Full Press Apparel
Prevent your brand from fading into the post-conference sunset with giveaway promotional items that are trendy, fun and most importantly, reuseable. At Full Press Apparel, our team can help you choose high-impact, custom-branded merchandise. We can guide you through the process of designing your items, placing the order, setting up an online store or even shipping the products to their destination. Chat with our team today–we’d love to work with you.
