Summer is here, which means conference season is also upon us. When is the last time you reconsidered or revamped your promotional products? Are they having the impact you want based on the financial investment you’re making?
These tangible items offer more than just branding opportunities; they hold the power to engage, delight and leave a lasting impression. However, with countless options available, finding the right promotional products can feel like navigating a maze.
Here’s a secret: To really get the results you want from your conference swag, don’t just choose what you think is catchy or attention-grabbing. Instead, make it aspirational. You can embody the values or persona that your audience aspires to be to create products they will genuinely value and appreciate. To get you started, we’ve created a handy list of conference swag ideas divided into three common desires or goals – to stay productive, be well and have fun. Which one – or more than one – best suits your target audience?
Profile #1: I Want to… Stay Productive
For these conference attendees, it’s always time to “rise and grind.” If they were a drink, they would be a double-shot espresso. Sound like your audience? Each of these three products is designed to appeal to the consumer who is successful, driven and wants to make a strong impression on others.
Missing an important work call due to a dead phone battery? Never again. These compact charging devices are compatible with MagSafe-enabled devices and attach directly to a phone for easy charging on the go.
A classic padfolio is the perfect tool for working on-the-go. In addition to business card holders, these also come with a privacy cover and writing pad. With notebooks this sleek, your audience will take them back to the home office for future use.
PU Tech Cord Cable Roll Up Organizer
Elevate the conference swag game with premium tech accessories such as custom engraved phone cases, roll-up organizers (like this one) or laptop sleeves.
Profile #2: I Want To… Be Well
Is your target audience less focused on the grind and more focused on the journey? These items are great for those who strive to take care of themselves and nourish their mind, body and soul – even while on a busy work weekend.
Vacuum Insulated Stainless Steel Bottle
Wellness 101? Always stay hydrated. These stainless-steel water bottles remove any worry about BPA plastics and will keep your audience hydrated while building awareness for your brand.
A stress ball that can help you relax AND look adorable in the process? Don’t mind if we avoca-do. Each plush avocado contains a removable ball filled with gel beads for maximum de-stressing power.
Create custom tea or coffee blends with unique flavors or blends specifically designed for the conference. This is a great opportunity to really let your brand shine and win over your audience with custom wellness, relaxation or energizing tea blends.
Profile #3: I Want To… Have Fun
Finally, some conference attendees might be looking to use this time as a chance not just to unwind, but to have fun! These products are designed to spark a little bit of joy during what can be an otherwise work-filled conference.
Virtual Reality Headset with Headphones
Physically, your audience members are here, but in their virtual reality? They can be just about anywhere. Offer an immersive experience by providing VR headsets preloaded with conference-related content or virtual tours.
Business in the front, party on the feet. Design unique and colorful socks with conference branding, creating a memorable item for your fun-loving audience members to take home.
Bloomin Flower Shaped Plantable Gift Pack
This cute and affordable seed paper is an interactive promo item that attendees can plant and watch grow. It’s unique, eco-friendly and – best of all – fun.
Impress Your Audience This Conference Season
By understanding the demographics, preferences and needs of your attendees, you can tailor promotional products that resonate with them on a personal level. Remember, it’s not just about selecting any item with your logo; it’s about curating a collection of products that align with your audience’s interests, values and lifestyle.
Our team at Full Press Apparel can help you analyze your audience, brainstorm creative ideas and create conference swag that connects with your audience in a meaningful way. Want to upgrade your swag game? Contact us today to get the ball rolling.
