Blog
How to Get Branded Merchandise on a Budget
Branded merchandise isn’t just for big budgets. With the right strategy, small businesses can choose high-impact promotional items, avoid unnecessary costs and create long-lasting visibility. This guide breaks down smart budgeting, how to find the best deals and which products deliver the strongest return on investment.
The Value of Custom T-shirts for Small Businesses
Custom T-shirts can do more than display a logo; they help people connect with your brand. Custom T-shirts for small businesses offer built-in promotion, a strong return on investment and a way to create community around your mission. From choosing colors and designs to selecting materials and printing styles, the right shirt can become a favorite your customers wear again and again. Learn how to decide whether custom T-shirts are right for your business and how to design shirts people will love.
Comfort Colors® Brand Highlight
Comfort Colors® is known for its vintage-inspired hues, garment-dyed softness and lasting quality. At Full Press Apparel, we know Comfort Colors® for its vintage-inspired hues, garment-dyed softness and lasting quality. In this brand spotlight, our experts explain why it’s a top choice for custom projects. From sustainable dyeing to consistent sizing and printability, Comfort Colors® delivers dependable quality and style for any brand.
How to Choose the Best Fabrics for Branded Apparel
Choosing the best fabrics for branded apparel can make the difference between a forgotten company t-shirt and a closet staple. This guide breaks down the pros and cons of the most popular custom apparel fabrics and the best printing methods for each, so small business owners can create apparel that’s stylish, durable, comfortable and effective.
Designing for Screen-Printing: Top Mistakes to Avoid
By investing time and resources in a high-quality T-shirt design, you are ensuring you get the most of your marketing dollars. Knowing a few key principles for design can help you avoid costly mistakes when designing for screen-printing and other T-shirts.
Greek Licensing: Is It Really a Big Deal?
Trademarks are symbols or words that belong to a brand and are legally protected. Before you order these products for your sorority or fraternity, there are a few things you need to know about trademarks and Greek licensing requirements—otherwise, you could end up in legal trouble.
10 American-Made Promotional Products for the Summer
For many brands the summer months are dominated by the colors of red, white and blue, marking the season for several patriotic holidays. But did you know that many of the summer’s top promotional products are made right here in the USA? Although they can come with a slightly higher price tag, promo items that are made in the USA offer many benefits.
How to Create the Perfect Merch Table or Store Display with Visual Merchandising
A beautiful merch table or store display can entice customers and make them want to stop and learn more about you and your brand. You can create a great display anywhere, from store windows to setting up a table at a farmers’ market, craft fair, business networking event or conference. Here are our best tips for creating a beautiful store display or booth with visual merchandising.
10 Custom Apparel Decoration Styles
There’s more than one way to print a custom T-shirt! And other apparel! From embroidery to debossed leather patches, using different apparel decoration styles when ordering custom T-shirts shirts and other merchandise can help your message shine. Here are 10 styles to note.
What’s the Best T-Shirt Material for My Custom Apparel?
When designing a custom T-shirt, there are lots of choices to make. Color, design and style are all important elements, but one of the biggest decisions is choosing the right T-shirt material. Different materials offer different benefits based on your budget, priorities and audience. Because every project is different, there’s no such thing as one-size fits all when it comes to choosing the perfect material.
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