At the end of each year, the Pantone Color Institute makes an exciting announcement: the Color of the Year. The 2023 Color of the Year was announced on December 1: PANTONE 18-1750 Viva Magenta. According to their color experts, this color “welcomes anyone and everyone with the same verve for life and rebellious spirit.”
Pantone Executive Director Leatrice Eiseman describes the color as descending from the red family and inspired by the red of cochineal, one of “the strongest and brightest dyes the world has known.” It’s also similar to the logo color of our good friends over at RedEye Coffee (no surprise – we always knew they were ahead of the trends).
Want to incorporate this trendy color pick into your branded products? Here are six ideas to get you started. While these colors aren’t created using the Pantone Matching System, they capture the essence of the bold color that everyone will be wearing in 2023.
G Jerzees® Adult 9.5 oz. Super Sweats® NuBlend® Pullover in Maroon
This classic hoodie is made with a soft, comfortable material, a 50/50 polyester and cotton blend. Choosing these hoodies for your branded apparel is a simple and understated way to incorporate the Color of the Year. Each hoodie is, in the words of Taylor Swift, “so scarlet, it was maroon.”
Sportsman 12″ Chunky Knit Cuffed Beanie in Maroon/Natural
In this beanie style, the beige tones down the bright maroon shade for a more understated look. Each chunky knit beanie is made with 100% acrylic material and is suitable for a variety of ages. No matter who your client or customer is, they’ll fall in love with this cozy choice.
16 Oz. Big Game Stadium Cup in Maroon
Want to incorporate the Color of the Year into your next big event? Look no further than these versatile stadium cups. Each one is made with BPA-free materials, so users can sip with confidence. Add a logo, image or message to get your name in the hands of your current – and future – customers. Cheers to that!
Leighton Pen in Maroon
You’d better write “being on trend” in your calendar because these pens are another great way to utilize the Color of the Year in your branding. Pens are a go-to promotional item for a reason, as they can help you make a big impression on a reasonable budget. This style is sleek, professional and very “Viva Magenta.”
Folding Chair with Carrying Bag in Maroon
With this branding product, your customers can gear up for game day while repping the trendiest color of 2023. Folding chairs are a great promotional product for any audience but are especially great in a college town like Tallahassee.
15 Oz. Campfire Mug in Maroon
These ceramic mugs with a retro camping design are as adorable as they are useful, not to mention a creative way to use the Color of the Year. Each mug is durable and built to last, which means your clients and customers will be using them long after the 2024 color is announced. Add your logo for the perfect finishing touch.
Stay on Trend with Full Press Apparel
Color trends are changing constantly – but thankfully, you don’t have to keep up with them by yourself! Full Press Apparel’s team can guide you to the latest and greatest in T-shirts, branded products and other promotional items. No matter what you’re creating, we’re here to help your vision come to life in vibrant color. Call 850.222.1003 today to speak with a project manager- we’d love to work with you.
