Tote bags are a promotional item staple. Most consumers have received at least one, whether at a conference, the grand opening of a grocery store or as an incentive for charitable giving. Classic tote bags are popular for a reason, but don’t be afraid to change things up. Distributing new and creative promotional items can compel your audience to think, “Hey, I haven’t seen this before!” There are many types of bags, after all, and many different consumers to consider.
When it comes to promoting your brand name, you don’t have to stick to one-size-fits-all. Really get your audience’s attention by customizing the bag to what they’ll find most useful. Looking for some fresh options? Here are six alternatives to classic promotional tote bags.
1. Liberty – 7002 Multicolored Tote
Made of sturdy material, these bags are great for carrying books, groceries or whatever else your recipients need to take on-the-go. Each one is designed with clean lines, making it universally appealing for audiences of all ages.
Great if Your Audience Includes: Educators, Non-Profits
2. Happy Travels Fanny Pack
This isn’t your mom’s fanny pack. Believe it or not, fanny packs (sometimes referred to as belt bags) have come back in a big way over the past few years. This stylish polyester option is complete with multiple pockets for easy storage and even a place to hold a water bottle. Your recipients will never leave home without it.
Great if Your Audience Includes: Collegiate/Greek Organizations, Fitness Enthusiasts
3. Insulated Grocery Tote
Many eco-friendly audiences love reusable grocery bags, and these foil-lined options take it to the next level. Great for keeping in the car, they can keep items either hot or cold, so your recipient will never end up with spoiled groceries again.
Great if Your Audience Includes: Families, Eco-Conscious Consumers
4. Foldaway Tote Bag
Forgot to bring your disposable bag – again? Your recipients have certainly been there, and these bags might just be the answer they’re looking for. Each one folds to a smaller size, perfect for keeping in their glove compartment or backpack.
Great if Your Audience Includes: Parents, Students
5. Non-Woven Messenger Tote Bag with Hook and Loop Closure
Is your target audience always on the move? These messenger-style promotional tote bags are a great option that won’t break the bank. The design includes a hook and loop closure, so items stay safely inside.
Great if Your Audience Includes: Students, Kids
6. Metallic Divine Cosmetic Bag
Ask anyone who loves makeup – you can never have too many cosmetic bags. Available in multiple metallic color options, each one has a zippered compartment and convenient wrist strap. These are great for brands in the beauty industry, or those who want to reach clients in that space.
Great if Your Audience Includes: Greek Organizations, Beauty and Skincare Enthusiasts
Reach Your Audience with Promotional Items
When it comes to promotional products, it’s not just about making a great item. It’s about sending the right message and reaching the right customer. You never want to invest your time and resources into something that will get thrown away. You want each item to be used and appreciated – which will help you build brand awareness and, ultimately, make sales.
Want to do all of this and more, but not quite sure how to get there? Let Full Press Apparel be your guide. We can help you design, produce, and distribute the right items for your audience, every single time. Click here to get started today.
